POTHEAD
POTHEAD
2023
2023
Drugs are bad, and you should never do them.
Nah just kidding, that's not realistic
Drugs are bad, and you should never do them.
Nah just kidding, that's not realistic
THE CHALLENGE:
How might we inform and engage teenagers through experimentation with a visual communication design strategy around safe cannabis use?
THE CHALLENGE:
How might we inform and engage teenagers through experimentation with a visual communication design strategy around safe cannabis use?
THE SOLUTION:
POTHEAD is a harm reduction campaign. It's accepting that teenagers are going to smoke cannabis, so they may as well know how to smoke safely. It's aimed at New Zealand teenagers who are curious to experiment with cannabis, or who are already using cannabis. But more specifically, it is aimed at teenagers who are most at risk of drug related harm.
My final project has come from extensive scholarly research into drug use and harm reduction, and consultation with NZ Drug Foundation and Know Your Stuff volunteers. And throughout the development stages, I conducted regular prototype testing with Youth Development Specialists in teenage drug and alcohol abuse, and Ministry of Social Development youth design advisors.
THE SOLUTION:
POTHEAD is a harm reduction campaign. It's accepting that teenagers are going to smoke cannabis, so they may as well know how to smoke safely. It's aimed at New Zealand teenagers who are curious to experiment with cannabis, or who are already using cannabis. But more specifically, it is aimed at teenagers who are most at risk of drug related harm.
My final project has come from extensive scholarly research into drug use and harm reduction, and consultation with NZ Drug Foundation and Know Your Stuff volunteers. And throughout the development stages, I conducted regular prototype testing with Youth Development Specialists in teenage drug and alcohol abuse, and Ministry of Social Development youth design advisors.